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Enterprise:Blogging::Sharepoint:Blogtronix?

Blog Business Summit - November 27, 2006 - 5:27pm

Jeremiah Owyang has an interesting post about the possibility of an enterprise workflow software like Sharepoint melding with an enterprise-level blogging program.

I’ve recently been made aware of some of the remarkable features of one enterprise blogging program: Blogtronix. Granted, my experience with other enterprise-level systems is limited, but I was very impressed with what Blogtronix had to offer, particularly in terms of content analysis tools. If Microsoft wanted to integrate Sharepoint with the best of enterprise blogging, it would do well to consider what Blogtronix has to offer.

Just in case you’re totally confused by the title of this post, it’s an analogy, like the ones on the SAT. Remember those?

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The Death of MySpace

Blog Business Summit - November 24, 2006 - 1:13pm

I’ve never been a big fan of MySpace. The interface is counterintuitive, the flashing ads are an eyesore and the code is a mess. The news that the site is over the proverbial hill doesn’t come as any shock.

Social networks are very helpful for people that want to reach hip, tech-savvy young folks. But eventually, the walled-garden model will fall by the wayside entirely. In its place will be a set of easy-to-install widgets that attach to a server like add-ons attach to Firefox. These widgets will allow folks to blog, share and tag photos, respond to messages, generate feeds, network personally and professionally, or whatever else they want to do. Social networks as we know them will meld seamlessly with the other functions of the Web.

So where does that leave musicians, record labels, clubs and other organizations that want to use MySpace, Facebook and other social networks to promote themselves? Back at square one: hosting their own blog.

I couldn’t agree more with Flick of Puddlegum when he writes, “I’d rather focus my energies developing my own traffic than nursing off of a corporate monster.” Organizations should build out their own websites, host their own blogs and make social networks an offshoot. Building your own hub of information about yourself is always a better solution than scattering your information to the winds and hoping that your fan base will continue to frequent whichever site you’ve spent the most time and energy building a presence on.

Via Digg.

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A Couple of Bloggy Books for the Holiday

Blog Business Summit - November 22, 2006 - 11:40am

I’ve been told that I’m a workaholic. I’ll go in on a Sunday afternoon if it’s required. I’ll even meet up with Steve the day after Thanksgiving for some pre-CES planning. But I will absolutely, under no circumstances, check my RSS reader or post to any blogs (except for maybe, TeresaCentric) on Thanksgiving Day. There’s too much cooking to be done and football to be watched.

I will, however, be using this weekend to enjoy two bloggy books that I’ve had hanging around for a while now. One is John Battelle’s The Search about how search has revolutionized business and culture. I’ll also be thumbing through Maria Langer’s Wordpress 2, because I’ve been told that it’s a very comprehensive guide to anything I’d ever want to know about my favorite blogging platform.

So that’s it! Happy Turkey Day, kids. Don’t eat too much stuffing and pass out on the floor in a food coma like my Uncle Mike.

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Jeff Jarvis Hugs Dell

Blog Business Summit - November 21, 2006 - 2:51pm

The unthinkable has happened. Jeff Jarvis sent some love Dell’s way. “What’s so nice about it is that they take the time to read the blogs and get to know the customer’s needs there so they’re ahead of the game when they make contact,” he wrote.

If Dell can turn their reputation around like this using a blog, any company can do it.

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Wordpress Search Engine Optimization in Just a Few Clicks

Blog Business Summit - November 21, 2006 - 2:28pm

Wordpress theme developer Derek Punsalan recently came up with the incredibly cool idea of developing a WordPress template that is automatically optimized for top search engine performance.

I’m going to download it and play with it a bit. I want to see whether the design is easy to control.

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Wordpress Takes off the Gloves, Takes on Six Apart

Blog Business Summit - November 21, 2006 - 11:55am

Automattic, the company that administers Wordpress.com, has launched a Wordpress enterprise-level blogging platform.

ReadWriteWeb sums it up pretty well:
It’s pretty plain that Automattic is taking on SixApart with both the Enterprise Edition and the continued growth and expansion of wordpress.com. Right now SixApart has the lead in marketing and probably resources, but Wordpress is a strong innovator and has an open source platform to attract developers. This little battle is far from over and it’ll be interesting to watch it unfold!There are a lot of fantastic blogging platforms out there, each with their inherent strengths. I like Wordpress for its flexibility. It’s unbelievably easy to design a very attractive, original blog just by making CSS and PHP tweaks to existing templates, which are available in a number of repositories.

Personally, Wordpress is my favorite system to work with. But I recognize that there are inherent advantages and disadvantages with every blogging platform. I’m eager to get my hands on a copy of their enterprise software to see what can be done with it and what its limitations are.

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What's the ROI of Blogging?

Blog Business Summit - November 20, 2006 - 1:51pm

For those of you trying to convince your boss that there’s a significant upside to engaging the blogosphere, here are some additional tools.

Kevin O’Keefe lists a few of Charline Li’s many resources for determining blogosphere ROI.

I particularly liked Business Review Online’s formulas for calculating the value of a blog based on either ad revenue or lead generation.

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What's the ROI of Blogging?

Blog Business Summit - November 20, 2006 - 1:51pm
For those of you trying to convince your boss that there’s a significant upside to engaging the blogosphere, here are some additional tools. Kevin O’Keefe lists a few of Charline Li’s many resources for determining blogosphere ROI. I particularly liked Business Review Online’s formulas for calculating the value of a blog based on either ad revenue or lead generation. Technorati Tags: , , , ,
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Where to Get the Wii? Check Your RSS Reader.

Blog Business Summit - November 20, 2006 - 1:42pm

This automated inventory checker looks for the Wii at various retailers nationwide and lets users know where and when they can pick up the coveted console. The coolest part is the RSS feed.

This is good for Nintendo because, well, it gets more people to buy the Wii sooner. It’s also potentially good for RSS because even people who have never heard of an RSS reader before—like parents whose lucky children are getting a Wii as an early Christmas present—will start using RSS for the sole purpose of beating out all the other moms and dads.

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Where to Get the Wii? Check Your RSS Reader.

Blog Business Summit - November 20, 2006 - 1:42pm
This automated inventory checker looks for the Wii at various retailers nationwide and lets users know where and when they can pick up the coveted console. The coolest part is the RSS feed. This is good for Nintendo because, well, it gets more people to buy the Wii sooner. It’s also potentially good for RSS because even people who have never heard of an RSS reader before—like parents whose lucky children are getting a Wii as an early Christmas present—will start using RSS for the sole purpose of beating out all the other moms and dads. Technorati Tags: , , ,
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Late to the Party on Calacanis' Departure from AOL

Blog Business Summit - November 20, 2006 - 11:45am

I must have been asleep at the wheel on Friday (I blame my new asthma meds) to have missed this. Our keynoter leaves his job and I’m not paying attention. Jeez!

Calacanis’ resignation comes on the heels of Time Warner naming Randy Falco to replace Jonathan Miller as CEO of AOL.

Calacanis says he hasn’t planned his next move yet, but according to his beta Calacaniscast, he’s received tons of job offers already.

It will be interesting to see where he lands.

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Late to the Party on Calacanis' Departure from AOL

Blog Business Summit - November 20, 2006 - 11:45am
I must have been asleep at the wheel on Friday (I blame my new asthma meds) to have missed this. Our keynoter leaves his job and I’m not paying attention. Jeez! Calacanis’ resignation comes on the heels of Time Warner naming Randy Falco to replace Jonathan Miller as CEO of AOL. Calacanis says he hasn’t planned his next move yet, but according to his beta Calacaniscast, he’s received tons of job offers already. It will be interesting to see where he lands. Technorati Tags: , , ,
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Blu-Ray Enthusiasts "Blog"

Blog Business Summit - November 17, 2006 - 3:05pm

While doing some research on bloggers and CES, I came across this Blu-Ray site. It looks like a blog, but it doesn’t act like a blog. I can’t find categories, permalinks, or an RSS feed. And don’t even ask me about the code. But that three column layout sure looks familiar…

Why didn’t these folks just download WordPress and build themselves a nice, pretty free blog? I don’t get it.

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Blu-Ray Enthusiasts "Blog"

Blog Business Summit - November 17, 2006 - 3:05pm
While doing some research on bloggers and CES, I came across this Blu-Ray site. It looks like a blog, but it doesn’t act like a blog. I can’t find categories, permalinks, or an RSS feed. And don’t even ask me about the code. But that three column layout sure looks familiar… Why didn’t these folks just download WordPress and build themselves a nice, pretty free blog? I don’t get it. Technorati Tags: , ,
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BBS Sponsor Press Display Starts Blogging!

Blog Business Summit - November 17, 2006 - 2:44pm

I was pleased to see yesterday that Gayle Moss—whose organization Press Display sponsored our recent conference—has started a blog for her company.

Moss recently posted about the bloggers that have been using PressDisplay—which makes millions of newspaper articles available to its users—and asked them for their input about how to make the product even better. That was a good move! It’s become respected wisdom that the best way to engage with bloggers about your product is not to pitch them, but rather to ask for input. This will hopefully lead to an even better product, in addition to the marketing benefits that blogger engagement provides.

The only problem I noted with this blog is that it’s hosted at Wordpress.com instead of on PressDisplay’s website. Hosting blogs on your own server means that you’re the only person in control of your information. After the recent flap over Wordpress’ hosting and many of the other external hosting solutions out there, it’s become apparent that hosting your business blog on your own server is the best choice.

Hosting a blog anywhere but on your company’s website also presents some SEO downsides. If your company is going to blog, shouldn’t your website get direct benefit from each inbound link you get? I would certainly hope so.

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BBS Sponsor Press Display Starts Blogging!

Blog Business Summit - November 17, 2006 - 2:44pm
I was pleased to see yesterday that Gayle Moss—whose organization Press Display sponsored our recent conference—has started a blog for her company. Moss recently posted about the bloggers that have been using PressDisplay—which makes millions of newspaper articles available to its users—and asked them for their input about how to make the product even better. That was a good move! It’s become respected wisdom that the best way to engage with bloggers about your product is not to pitch them, but rather to ask for input. This will hopefully lead to an even better product, in addition to the marketing benefits that blogger engagement provides.The only problem I noted with this blog is that it’s hosted at Wordpress.com instead of on PressDisplay’s website. Hosting blogs on your own server means that you’re the only person in control of your information. After the recent flap over Wordpress’ hosting and many of the other external hosting solutions out there, it’s become apparent that hosting your business blog on your own server is the best choice.Hosting a blog anywhere but on your company’s website also presents some SEO downsides. If your company is going to blog, shouldn’t your website get direct benefit from each inbound link you get? I would certainly hope so.Technorati Tags: , ,
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When Building a Blog, Don't Forget to Register the Domain Name

Blog Business Summit - November 15, 2006 - 4:58pm
Jeremiah Owyang (newly of PodTech) e-mailed me today and made me aware of this e-mail he had received. Edelman, which was recently embroiled in a blogosphere scandal, set up a pro Wal-Mart organization Working Families for Wal-Mart. The organization’s website uses blogging architecture. It was recently revealed that all the content on that site is written by Edelman staffers. Edelman covered a lot of their bases, but it looks like they forgot a crucial step: reserving the domain most closely associated with their organization. Now the anti Wal-Mart group Wal-Mart Watch has regitered the domain workingfamiliesforwalmart.com and has set up a spoof website there. There’s a stereotype in the blogosphere that whenever people sit around getting great ideas, the first person to register the domain wins. The same is true here. Anytime you’re doing anything on the Web, it’s a good idea to register any and all domains that are even closely related to the project you’re working on. Technorati Tags: , , ,
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When Building a Blog, Don't Forget to Register the Domain Name

Blog Business Summit - November 15, 2006 - 4:58pm

Jeremiah Owyang (newly of PodTech) e-mailed me today and made me aware of this e-mail he had received.

Edelman, which was recently embroiled in a blogosphere scandal, set up a pro Wal-Mart organization Working Families for Wal-Mart. The organization’s website uses blogging architecture. It was recently revealed that all the content on that site is written by Edelman staffers.

Edelman covered a lot of their bases, but it looks like they forgot a crucial step: reserving the domain most closely associated with their organization. Now the anti Wal-Mart group Wal-Mart Watch has regitered the domain workingfamiliesforwalmart.com and has set up a spoof website there.

There’s a stereotype in the blogosphere that whenever people sit around getting great ideas, the first person to register the domain wins. The same is true here. Anytime you’re doing anything on the Web, it’s a good idea to register any and all domains that are even closely related to the project you’re working on.

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Bloggers and Conference Press Passes: The Intricacies of Measuring Influence

Blog Business Summit - November 14, 2006 - 12:42pm

Since we launched our first blogger gathering back in 2004, we've not only had to assess blogger influence metrics for our own events, but for several other companies as well. We recently began assisting the Consumer Electronics Association in their efforts to insure that the best aligned bloggers get in as "press" to their January 2007 CES expo in Las Vegas.

While there is no "blogger" checkbox in the 2007 CES application form, bloggers who apply as press and supply appropriate permalinks to "articles" are being routed to us for evaluation. While it's still early in the process, we've processed several dozen blogger requests and are pleased to report that CEA is very happy with the results of our research.

We know from our conferences and consulting that PR firms worldwide are working hard to cultivate and prioritize bloggers for their clients, so let me share the approach we are taking.

In a nutshell, we are looking for individuals that a typical CES exhibitor would want to have come to their booth. The ultimate blog(ger) would have the following attributes:

a) Lots of eyeballs: A highly trafficked blog
b) Lots of influence: Inbound links, bookmarks, and subscribers aplenty
c) Lots of posts: 1 or more posts daily over a significant period
d) A "real" blog: RSS feeds, Permalinks, compliant code, etc.
e) Highly topical content: a blog or writer who mostly/exclusively writes about the kind of products being displayed at CES.
f) Other intangible assets: Passion and/or significant expertise etc.

Luckily we have automated most of the data gathering required to capture and analyze the two dozen plus metrics that give us the full picture of a blog(ger.)

Consider Engadget or Gizmodo. They have all 6 attributes. Most "A listers" have 3 or 4 (what they lack in topicality, they make up for it in other areas.) Notice how a passionate, knowledgeable newbie will be accepted -- we've approved promising bloggers with a PageRank of zero and a non-existent Alexa ranking.

After hosting our own events and discussing "influence" metrics at length with Robert Scoble, Mary Hodder, Jeremy Pepper and many other gurus, we've come to the conclusion that you can't afford to ignore those up-and coming "A", "B", or even "C" listers. Topicality and passion are critical and can transcend page views. Many PR firms don't understand this yet.

More detail on this subject to come. If you are a blogger who is headed to CES, please let us know, as we plan to host a party for bloggers at the show. Just email steve AT blogbusinesssummit DOT com. We'll be mailing all of our conference speakers and attendees as soon as we have booked the venue.

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Why You Should Host Your Own Business Blog

Blog Business Summit - November 13, 2006 - 4:44pm

I’m not going to get into whether Wordpress.com is right or wrong to take drastic steps to curb commercial content on their hosted service. It’s their right to exercise any terms of service they want. And that’s a problem for business bloggers.

When Steve was researching the book, he looked into every single hosted service out there. Guess what? They all reserve the right to shut down your blog any time they want for any reason at all.

I think it should be business blogging tip #1: host your own blog!

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