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Microsoft Channel 9 Version 4.0

Jeff Sandquist - Microsoft Evangelist - November 10, 2006 - 4:52pm
It is hard to believe that with just 2 ½ years behind us, we're on our way to deliver the forth major update to Channel 9.  We hope this will be released in beta form in about a month.  We’re focusing on 4 things in this major release: 1.  Experience - Ajax may be all the rage, but it might not necessarily be the best experinece for a message board and forums.  We've experimented with the experience on 10, learnt what has worked and what hasn't and think we're on the path to deliver one of the best conversation experiences on the web.  We worked really close with the Niners to figure out an experience that flows well, is easy to participate in for the high volume discussions that take place on our sites.  In fact we have a logo from that famous discussion. :-)   This totally related to a recent post made on Dare's blog, in reference to the talk Marissa Mayer gave at Web 2.0 (more on techmeme), Dare writes: If you are a developing a consumer web site whose revenue depends on the number of page views you get, you need to print out that post and nail it to every bulletin board in your offices. One big problem with the AJAX craze that has hit the Web is how much slower websites have become now that using Flash and DHTML to add "richness" to Web applications is becoming more commonplace. My mind now boggles at the fact that I now see loading pages that last several seconds when visiting Web sites more and more these days. So we're trying to strike a balance there and I think we finally got it. 2. A common code base - All of the communities (past and future) that are ran and built out of my team: Channels 9 and 10, Student Union and even will all run on the same code-base with a common infrastructure.  We’re going to strive to maintain a unique style and tone that each audience deserves, do a better job of cross-linking when appropriate and leverage the power of the overall network.  This experience is built from the ground up using ASP.NET 2.0, SQL 2005, XHTML and Atlas.  Most of this code is running today with Channel 10. 3. Making content easier to find- We have content being created across DPE and around the globe for both Channel 9 and 10.  Thank you.  The new design focuses on bubbling up all new content to  our homepage so that we can make shows, screencasts, podcasts more discoverable.  We’ll still have a space where we control editorially what is happening, but we want to bring all new media to the homepage.  In the new design our UI scales and gives visibility to it all.  Soon Channel 9 will ship its 1000th piece of media, we need to create an experience that works with this. 4. Expanding the types of content we support- We’re taking our existing tag centers to the next level.  Our plan is in addition to aggregating video, audio and screencasts into a single view and we want to enable Microsoft employees to upload draft whitepapers (wiki based with revision history) , samples from our sandbox, and relevant content from other sites into this view as well.  A fun part of the design is that we’re collaborating with the folks from eboy ( to create a set of mastheads for Channel 9 that we’d rotate through as folks navigate the site.  The design work from EBoy was the inspiration for the design of the very first version of Channel 9.   The mastheads will be similar to this, will be about 150 x 750 in size and will highlight cool moments in Developer, Channel 9 and Microsoft history.  We’ll rotate through them as people navigate through the site.  Our hope also is that the graphically inclined in our community will also create their own renditions, adding to the mix.  Some ideas we have so far for mastheads are famous moments in Microsoft, C9 and Developer history that we want to pay tribute too in this effort like:
  • Building 18 with our team active in front
  • Bill Hill Interview – walking around the wooded of campus, should be pretty visual, maybe a map of the path they walk
  • Bill Gates Interview – very popular video, him in his office mainly
  • The first team video – a full set, 5 distinct characters (even though three have black shirts on :-))
  • WM_IN / Hoppers– Famous women in technology
  • PDC – LA Convention Center
  • Visual Basic 1.0
So today, we shipped sreenshots of this new Channel 9 to give everyone a sneak peak of what this next version will look like.  Please take a moment to check it out and give us your feedback.  We're listening and we hope that by working with you we'll continue to keep Channel 9 one of the finest developer communities on the web.  technorati tags: channel+9, 10
Categories: Attendees

ReviewMe Launches ... and here is my ReviewMe review (paid review)

Larix Consulting - November 10, 2006 - 12:50pm

I've been pretty swamped lately (hence the lack of posts on any of my blogs), but I did get my e-mail from ReviewMe before it was posted on Techcrunch.  It seems that Michael is softening his tone a tad on ReviewMe:

ReviewMe has a somewhat different model that PayPerPost. Where advertisers on PayPerPost set a single fee that is paid to all bloggers regardless of their size, ReviewMe uses an algorithm based on Alexa, Technorati and other statistics to determine the importance of a blog and charges a different fee for each blog based on the calculation. Blogger payments range from $30 - $1,000 per post.

Also, Bloggers must disclose that the review is a paid advertisement. They can do this in anyway they choose, ie “The following is a paid review:” “Paid Advertisement:” etc. This is another improvement over PayPerPost, which is heavily criticized because it does not require disclosure.

In my previous posts on the subject, and in discussions at Blog Business Summit, I've said I believe that getting paid to do a review isn't necessarily bad.  I think if you disclose that this is a review, disclose if you are receiving compensation for it, and the blogger can be free to give a good or bad review ... then it's okay.

The folks at TLA (recently acquired, if you missed the news) had this to say to Michael:

In an email exchange, a company spokesperson said “We are planning on burying PayPerPost.” While we do not endorse this business model, we do note that ReviewMe has removed the most egregious aspects of the PayPerPost business model: no disclosure requirement, and a requirement to write a positive post.

So in the spirit of ReviewMe's offer to pay for reviews of itself ... well here go my thoughts about the service thus far, not the concept (I'm pretty clear on how I feel about the concept).

I got the e-mail yesterday that ReviewMe had launched.  I had signed up for the list to be notified so I was impressed that I heard close to or before Techcrunch.  Good move, IMHO, because then people aren't wondering if they "made the cut" or something.  I hate it when I've signed up for a beta program, Techcrunch says it's out, and I'm waiting a day or two to try it.

Okay, sign up process.  Pretty simple and straightforward.  No tricky stuff, or things I had to look up or confirm to get in initially.  One thing that was a bit confusing was that I was wondering when I set up my account when do I tell them about my blog(s).  That part does come later, also easy, and you can set up more than one blog into the system.

I thought the blog step up was pretty darn smooth.  Slick acutally.  They do the check, based on that blog juice algorithm, and tell you how much you posts will be worth (I assume that this could fluctuate ... but I'm not sure).  I put two blogs in, this one and Daddy Wears Slippers to Work.  As I expected they were assigned different post-values.  Which, again, makes sense.

It wasn't too, too easy to see the offer to review them as your first review, would have liked that as an immediate thing.  E-mail confirmations did come quickly though.  I was given 48 hours to complete the post (so about 11 PM Saturday), which is pretty fair in this case.

Have no idea how smooth the payment via PayPal will go, but the TLA folks have it down pretty good, so I'm not expecting any hitches.

Last cool thing.  I got an e-mail this morning from TLA that all my TLA approved blogs were automatically approved for ReviewMe (was this why my blogs were accepted so fast ... maybe so).  Another nice touch to get the ball rolling.

Final word: I like it so far.  I think this is a good strong model.  And I hope it works out.

Update: I posted the review about 12:30 and by 3 PM the review was approved.  The process was pretty smooth to submit the review.  I think they could make it a tad easier to enter the URL.  You have to edit the review ... could be a little clearer.  Regardless, I'll receive my $50 for the review in December.  Which is fair, since paying people right away would be a royal pain in the administrative butt.

Near-final word: The service is off to a good start.  I haven't received requests for other reviews yet, so I can't comment on that process.  I'm hoping to receive more review requests soon.  I think an important part of this process is being able to pass on doing a review.  Like to see if there is a way to give feedback.

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Categories: Attendees

Remember, Your Readers All Have ADD

Blog Business Summit - November 10, 2006 - 9:28am
Jim Turner of Bloggers for Hire (which sponsored our last conference) posted today about the fact that your blog posts need to grab people’s attention and hold it. You must assume that all your readers suffer from ADD. It’s a good tip!
Categories: Other Conferences

Taking a Thinking Break at NYSAIS Ed Tech

Full Circle Associates (Nancy White) - November 9, 2006 - 7:08pm
What a civilized agenda. We had off between 2pm and 4pm today. Woo hoo! Dave Cormier and I needed to spend some time preparing for the sessions we are leading tomorrow at NAISIS Ed Tech 2006, so we went out on a paddle boat for a thinking bit of exercise. Well, we were REALLY productive. All kidding aside, I need to blog about today's sessions, last night's dinner conversation (particularly with Will Richardson - lots of seeds planted for future conversations) and in general, the smart and interesting (oh, and FUNNY) people I've been meeting. But for now I'm prioritising the lighter side. Oh, and it is time for cocktails. I LIKE how these people meet! Tags:
Categories: Attendees

Best Practices in Commercial Social Media

Blog Business Summit - November 9, 2006 - 2:46pm
I’ve argued to both Jeff Jarvis and Jason Calacanis that there’s room to establish best practices when it comes to commercializing social media. Today, Jeff argued that, no matter how well-intentioned, the Word of Mouth Marketing Association’s guidelines for marketing disclosure in social media are based on the “science of manipulation.”In a perfect world, he’d be right. But we live in an imperfect world. In an imperfect world you can’t create a new, global publishing medium and expect that businesses aren’t going to try to leverage its inherent strengths for direct benefit.Going by WOMMA’s very well thought-out guidelines when leveraging social media for commercial purposes is a near-optimal solution for an imperfect world.
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Jeff Jarvis Details the Changing Winds in the World of PR

Blog Business Summit - November 9, 2006 - 10:58am
Just a quick link this morning to a post by Jeff Jarvis in which he chronicles the influences that have changed the media landscape over the past 10-15 years and the ways that Public Relations have had to change with it. I’m curious to hear what Weber Shandwick’s Jeremy Pepper might say in response.
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What would Apple do without any content?

MasterMaq - November 9, 2006 - 10:42am
Imagine for a moment that the record labels restricted or entirely removed Apple's access to their catalog of content. What would Apple do? I'm not suggesting the record labels are going to do this anytime soon, but it seems Microsoft has gotten smart and come up with a way to attack iTunes, and it's not related to the hardware: Nobody partners like Microsoft. The company is one of the shrewdest deal makers on the planet, when it isn't competing with partners...There has been buzz for sometime that labels were unhappy with Apple's single pricing and were looking for a cut of iPod sales...Seems to me: Microsoft is looking to suave labels' hurts as it seeks to get the deals that could make table stakes for taking on Apple. After all, Apple doesn't control the content. When you consider Microsoft's deal with Universal Music, the possibility of similar deals with the other record labels, and it's recent Xbox Live Video moves, it becomes clear that access to content is at the heart of Microsoft's new strategy. Apple's strength is hardware, it's what they do best. Without any content for that hardware however, it becomes a much tougher sell. Microsoft Monitor  
Categories: Attendees, Speaker

Intel Offers Suite of "Web 2.0" Products for Small and Medium Business, Takes Some Heat

Blog Business Summit - November 8, 2006 - 5:27pm
The new package from Intel, which is called Suite Two, emerged to mixed reviews from the blogosphere yesterday.Intel’s own Josh Bancroft wrote about the high cost of the software bundle, and cited all the wonderful free, open-source software out there that accomplishes the same goals. He also points out that the lack of open-source software in the bundle means that custom support will cost big bucks and users are completely at the mercy of the software developers when it comes to features.He also castigates the Suite Two website for not having an RSS feed, citing Robert Scoble’s post saying that anyone who launches a marketing website without an RSS feed should be fired.I get Bancroft’s concern about open-source software. I personally think that the open-source software movement rocks. I love that I can get advice and awesome plugins for my Firefox from a million different braniacs all over the world. But that’s not the way people do business. Intel critic Matthew Ingram wrote that the corporate crowd is so “slow-moving and dim-witted” that they need the Intel brand to get comfortable with anything new. I suppose that’s one way to look at it. But it’s not very apt.Most business types want to work with a recognized software firm they because they need to know who to call for support, and who to hold liable if software fails them. Also, lots of business people freak out when they’re offered something (great software) for nothing ($0). In business, it’s almost always sensible to assume that “if something is too good to be true, it usually is.” And sometimes, business people don’t want to be bothered with the geekery and know-how involved with going out there and finding cool software like Wordpress Multi-User, MediaWiki and Feedburner. They’re busy. They want a comprehensive, packaged, one-stop software solution that offers everything they need to start leveraging emerging technologies right out of the box. That’s what they’re really paying for here. That doesn’t make them “dim-witted,” it makes them good business people. Instead of worrying about gaining expertise in a new area, they’re outsourcing it so that they can continue to focus on what they do best.Ingram also wonders whether Intel was getting desperate. He can’t wrap his brain around why they would bundle and sell software that they weren’t directly profiting from. He speculates that Intel is just trying to get some cool “Web 2.0 pixie dust” by associating themselves with the next-gen geeks.DL Byron, who is very tight with Movable Type manufacturer Six Apart, shed some light on that question for me. “Intel is an investor in Six Apart,” he explained, “that’s what people are missing.”Do I think there are some downsides to this bundle? Absolutely. Am I mostly optimistic about its impact on business blogging? You bet your sweet bippy.
Categories: Other Conferences

Windows Vista RTM

MasterMaq - November 8, 2006 - 3:44pm
Microsoft announced today that Windows Vista has been released to manufacturing. Everyone is thinking the same thing - finally! Here's what Windows chief Jim Allchin had to say: "It's rock solid and we're ready to ship. This is a good day," Allchin said in a conference call. He said that Microsoft is releasing Vista in five languages. The French, Spanish and Japanese versions were actually signed off on before the English version, Allchin said. Now that we have some concrete dates, let's compare Vista to XP:
  • Windows XP was released 62 days after RTM. Windows Vista will be released 83 days after RTM.
  • When Vista is released, a total of 1923 days will have passed since the Windows XP release. A total of 4177 days will have passed since the release of Windows 95.
Sources: ActiveWin, Wikipedia If you're looking for some related Vista RTM coverage, here are a few good links: I'm looking forward to giving Vista a whirl! CNET  
Categories: Attendees, Speaker

Hanging Out With New York Independent School Technologists

Full Circle Associates (Nancy White) - November 8, 2006 - 10:52am
I'm sitting here, wifi enabled, looking out to the rainy but beautiful scene outside of the Mohonk Mountain House, getting ready for the start of 3 days with New York City Independent School Technologists. (I love the tagline: Knowledge is in the Group) I'll be stewarding two workshops, a keynote and a World Cafe session with my distance collaborator/friend, Dave Cormier. Based on conversations over lunch (yummy), I'm looking forward to learning and mixing it up with this smart group. I'm keeping in mind the emergent conversations around my past blog post on second wave adoption in the education context (and I have another blog post in the edit queue on this topic.) It will be interesting to compare what I'm seeing in practice in the non profit sector with these folks steeped in independent K-12 school practice. What are the patterns we are seeing around information, tool and other literacies? Tags: Tags:
Categories: Attendees

More Waves on Second Wavers

Full Circle Associates (Nancy White) - November 8, 2006 - 9:09am
Oh, yummy! My post on the Second Wave is stimulating some conversations that are getting me all pleasantly worked up. I started to comment on them on people's blogs, but felt a need to pul some of my thoughts together, thus this post copying some of the comments here. Stephen's Web ~ by Stephen Downes ~ Nancy White is looking at the question of whether people are adopting Web 2.0 tools in learning. I can't imagine that they're not, but then again, I am one of those "smart, innovative people who are coming up with really wonderful uses of new internet based technologies" and not one of the people putting these tools into practice (I assume I can get away with that self-designation here). But again: it is not so relevant whether instructors use these tools nor whether or not they are used in the classroom; what matters is that students are using them, in or out of the classroom. And again: why is the focus in our discussions always on the instructor? The world could end - and it would not matter unless it impacted teaching practices. See also this link, also from Nancy White.[Tags: , ] My response: Hm. Are the discussions focused on the instructor? That is a good question. My sense is what I'm wrestling with is with the participant - be that in a classroom our out to the farthest, unseeable boundaries of the network. The actor. The player in the cosmic play of life (which for me means learning!) Second wave adoption right now has a particular bend to it. We have those born into the networked age and those who saw it form up. Once we get past us oldies, the dynamics of second wave adoption will shift again, until there is another jump in things, like the jump we experiened with the www. I suppose it is cyclic and someone with a good sense of history should be able to speak to that. As a practitioner, the thing I run in to all the time is the rub between the amazing early adopters (and those of us just a step or two behind) and those who are watching them (or who are being preached to, and I'm afraid we're all guilty of that at some level.) There is a comprehension gap. For example, in the non profit/NGO world where these tools to support horizontal learning and doing can be SO USEFUL, we run into mindsets that are grounded in vertical organizations. We need ways to talk about this, to see the possibilities as the two find a way to live together in this transition: to deal creatively with the tensions of change. The reason this is important, and prkobably why talkng with teachers and others is that like it or not, they represent a form of power. They are not the ONLY audience, nor are they the primary audience for many of us. But to ignore them is to ignore them at our own peril. Change is systemic. The catalysts may come from one corner or the other, but by "bringing the whole system into the room" we may have a more creative and generative way of moving forward together. Later I found this post by Alex Ragone on Changing Teachers. I smiled. OK, steppling lighlty back off my soap box, Beth Kanter expands on Second wave adoption and the idea of the Participatory Nonprofit. Beth grounds it back in practice in a particular setting which I find really useful. First, it's useful because adoption patterns vary depending on context and motivation. A non profit's motivation for change may be quite different than a third grade classroom. David Wilcox amplifies this practice-based reflection looking at the civil society sector, with lots of links and examples worth mining. (Note David's clever blog post titles!) Michele Martin left a great comment on my original post that merits pulling up to the top level here:To my mind, we are dealing with issues of culture and awareness more than anything. The revolution in Web 2.0 technology is not just about the tools. It's about the utterly different way of thinking about the world and what you do. Beth calls it the "participatory nonprofit" and I think that's a good name for what we're talking about here. Many organizations still exist within a command and control, closed communication loop. Their institutional practices and relationships to stakeholders are built on this model. But Web 2.0 breaks that wide open, expecting a focus on process, on transparency, collaboration and openness that is simply not a part of the daily culture of many, many organizations. On a very practical level, I think the other problem is that outside of the technical community, users don't "get" what the technology can do for them. They need to see it in a real, concrete way. I'm not even sure that some examples of best practices will do--in my experiences with training nonprofit staff, until you can sit them down in front of a computer, take their personal issues and information and show them how Web 2.0 interacts with that, they will not really get it. Their brains are "in the weeds" as one of my friends says, so standing back from that can be really difficult. For me, you're getting to the heart of a question that's been on my mind for a while. How to take what is useful and valuable about all of this and help people realize how they can benefit. I'm curious to see where everyone lands and the ideas that come out of this discussion. Oh dear. I posted this without finishing it. Umm.. uh... well, it is out there! This edit added at 8:09pm PST. Ooops. More URLs to follow up on : (in Dutch).
Categories: Attendees

Another Good Constructive Post About BBS

Blog Business Summit - November 7, 2006 - 6:34pm
Here’s another constructively critical post from one of our attendees, Terrell Meek.Terrell raises a point that I’ve heard quite a few times already: our speakers were so clued in to the blogosphere that they didn’t really connect very well with our less bloggy attendees. I think that’s something we’re going to need to pay closer attention to next year.Please keep that feedback rolling in, we really appreciate it. And if you attended, you got an e-mail from Kim Larsen with a link to the attendee survey. Please remember to fill it out.
Categories: Other Conferences

.NET Framework 3.0 Released

MasterMaq - November 7, 2006 - 6:22pm
Last night Microsoft launched the final release of the .NET Framework 3.0 (formerly WinFX). I ran the quick installer on two machines today, and the setup worked perfectly both times. Not even a restart required. If you'd like to check out the release notes before installing, they are available here. Download the quick installer Download the full x86 redistributable Download the full x64 redistributable This is a very important release for developers using Microsoft technologies, because it makes some key Windows Vista components available for Windows XP and Windows Server 2003. Of course the developer tools aren't quite ready for primetime, but they'll get there. NetFX3  
Categories: Attendees, Speaker

Xbox 360 to offer movies and television via Live

MasterMaq - November 7, 2006 - 6:06pm
Microsoft has announced that starting November 22nd, which just happens to be the one year anniversary of the Xbox 360, users will be able to download standard and high definition TV shows and movies. This is a big deal, make no mistake about it. Engadget has some more details on the service, dubbed Xbox Live Video. Pricing has not yet been announced, but we do know payment will be made in Microsoft points. Here are some choice quotes from around the web. From Microsoft Monitor: Rental is something Microsoft offers that Apple doesn't. And Microsoft will offer HD content, too, which is really smart. It's not just differentiating from iTunes or other services, but preserving the user experience. Xbox 360 is very much about the HD experience. From Don Dodge: Stay tuned for more Live services. It is going to be tough to keep up with all the announcements coming from Microsoft over the next few months. It just gets better every day. And not as positive, from GigaOM: With just 20 gigs in the consoles standard hard drive set-up, youre talking about 10 high definition TV episodes or five HD movies. Most gamers can churn through that content in days. I would not be surprised if Microsoft announced a larger hard drive in the near future. All of a sudden, owning an Xbox 360 is about more than being a gamer. It's great news for people like me, a fairly casual gamer. I knew the 360 would be big on media when I bought it, but I had no idea this was coming. I can't wait to see what they launch next!  
Categories: Attendees, Speaker

Do Blogs Count as Advertising? For Lawyers, They May.

Blog Business Summit - November 7, 2006 - 3:27pm
All professions have unique ethical considerations, but lawyers have particularly strict mandates. And when it comes to advertising, the regulations are even more complex. A 1978 Supreme Court decision gave attorneys the right to advertise, but individual states have different definitions of advertising and different restrictions about what kinds are allowed.But do blogs constitute advertising? Or are they more about establishing thought leadership? The Chicago Tribune asked that question in a recent article.Our speaker, Kevin O’Keefe thinks the debate is foolish. He writes:The article provides a nice discussion on the ethics of blogging and possible restraints quoting lawyers from around the country, including myself. But rather than jump into such a discussion, why not just recognize that this discussion itself is nuts.Blogs are just a different medium of communication. Lawyer communications take place in person or via mediums such as the phone, mail, fax, email, websites, and now blogs. We do not need separate ethics rules governing each medium of communication. The same rules apply when talking in person as on a blog. He goes on to compare the debate to the ridiculous idea of lawyers debating the use of telephones during the early days of their use.I tend to agree with Kevin that the ultimate outcome of this debate will be that blogs are merely a communication mechanism, not an advertisement. But I disagree that the argument is “nuts.”The role of blogs as part of a larger business communications initiative is still being determined. Best practices are still being established. Within this particular niche, it may be inane to debate whether blogging constitutes advertising. But I see this question as part of the larger debate about the ethical considerations that businesses face when using blogs.Just as the Wal-Mart/Edelman ethics scandal raised questions about transparency, this debate raises questions about the ethical guidelines lawyers must adhere to when using blogs as part of their marketing strategy. That’s not a question that should be overlooked.
Categories: Other Conferences

Hope for Bad Reputations on the Web?

Blog Business Summit - November 7, 2006 - 2:41pm
Today, Wired profiled ReputationDefender, a company that combines advanced Internet search and good, old-fashioned detective work to clean up clients’ reputations on the Web. This looks to be a solution for those whose youthful hijinks are coming back to bite them in the tuchus when potential employers look up their names in Google.It also introduces some complicated new questions about the power of the blogosphere in terms of personal and professional reputation. It’s often cited as a positive that the growth of user-generated content means that people will have a much harder time escaping the bad behavior of their past. As our reader Vaspers the Grate would probably say, the blogosphere keeps the business world honest.Do services like this make sense to you as an individual professional? What about as an employer? As a parent? I’m still forming my opinion on this, and I’d love to hear what you guys think.
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CNN Hosts Election Night Blogger Party

Blog Business Summit - November 7, 2006 - 2:19pm
On this election day, CNN has brought in 29 political bloggers for an election night blogger party at the Tryst Coffee House in Washington, DCCNN is also featuring a customizable “your races” page. They’re really rising to the occasion this year in providing interactive information for their viewers and readers.
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Deleting Blog Posts? Is it Ever OK?

Blog Business Summit - November 7, 2006 - 1:49pm
My colleague Jason Preston posted today asking the question, “when is it OK to delete a post?”He writes:I’m a strong proponent of “do what you want
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Podcast Spot on

MasterMaq - November 7, 2006 - 1:22pm
Recently I recorded an interview with Ben Freedman and Tiffany Young about Podcast Spot, and it was published today on their podcast. They produce the show, which they say is the tech show for the not so geeky. The neat thing about this interview is that it was recorded using Skype! You can watch the video at, or at Podcast Spot. Overall I am pretty happy with the interview, aside from one little blooper. The quality is surprisingly good considering it was done over Skype too. We don't get into the details too much, but I think the interview provides a good introduction to our service. Thanks to Ben and Tiffany for having me on the show. Ben posted this episode to Digg, so if you want to help us out, digg it :)  
Categories: Attendees, Speaker
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